The original company was established as a partnership distributing pharmaceuticals in 1934 and had achieved over $30 billion in revenue since its founding. During the 1950s the company made a decision that proved to be crucial to its future growth: it began wholesaling records. Eventually stocking the racks for major retailers like Kmart, Wal-Mart, and Woolworth, Handleman became better at managing record displays than a large store could be. By 1980 the firm stocked records at over 8,000 retail stores. In 1980 the company became the largest record and tape wholesaler in the United States.
The number of music retail departments serviced by Handleman had grown to 6,500. The firm serviced even more video departments--7,400, book sales in 2,600 retail departments, and now serviced 4,700 software retail departments. Handleman remained heavily dependent on its two largest customers. Kmart, which was experiencing financial trouble, accounted for 40 percent of Handleman's sales, while Wal-Mart accounted for 25 percent.
Our patented rotating signs have design applications in many types of venues, with countless applications.
Ideal as a replacement for back lit static light boxes, tripling your number of ads and increasing revenues.
Used extensively as a poster case for the movie industry, the back lit rotating movie images attract attention and catch the eye of the target audience.
Other fabulous design applications include Casinos, Hotels, Shopping Malls, or other large public venues where TriMotion signs will stop foot traffic and convey your messages with impact..
Walt Disney Complex
Universal Studios City Walk
Fenway Park, Boston, MA
Circus Circus, Las Vegas, NV
Ripleys Believe It Or Not Museums
Pre-recorded phonograph records, audio cassette tapes, video cassette tapes, compact discs and CD-ROMs, all featuring music
Distributorship services for music, video and software products.
Cinemagic Marquee patented technology that participated in founding the $6 billion/year automated display industry. Leading advertising and entertainment companies around the world including Universal Studios, Regal Cinemas, AMC, Disney, Lamar, and Clear Channel use these applications.
In the 1980s, Cinemagic Marquee was developing a multitude of projects within the entertainment industry initiated by relationships with Time Warner and Hanna Barbera. With the advent of the VCR, video stores were expanding at an exponential rate. Blockbuster Entertainment, the largest of the chains was in the midst of an industry rollup. It was opening a new location every 18 hours.
Cinemagic Marquee developed and improved upon in-store marketing tools employed by the video industry in the 1980s and 1990s. Movie studios, video distributors and snack and beverage companies competed to grab the attention of this audience. Cinemagic Marquee technology tripled that marketing real estate while adding motion and illumination. Our patented applications have expanded to billboards, stadiums, and mobile marketing throughout the world.
In 1992, Cinemagic Marquee approached the Handleman Company about a partnership offering it’s patented technology for over 21,200 department locations. Grand Metropolitan began negotiations to purchase certain assets of the Handleman Company in 2008. We finalized our efforts in 2014 and are rebuilding product lines and holdings.